ANAHEIM, CA, Nov 09, 2010 (MARKETWIRE via COMTEX) -- NavStar Technologies, Inc., (pinksheets:NVSR) a company focused on producing and commercializing products and services for tracking/monitoring and reporting on the location and condition of high value cargo and other assets, today announces it has been accepted into the Mid America Trucking show (MATS). The 40th Anniversary of the MATS show will be held March 31 - April 2 at the Kentucky Exposition Center. The show will host more than 1000 exhibiting companies as over 70,000 industry representatives converge on Louisville for the most anticipated three days on the trucking industry calendar.
Navstar has chosen this forum to debut their EOBR product as they believe that MATS venue is one of the largest Trucking exhibitions here in the US, and MATS is where attendees network with Fortune 500 companies, and media outlets, as well as single truck Owner Operators. NavStar will have a display booth in the Information/Technology section of the MATS convention, and will display their EOBR unit, and its capabilities, to the trucking industry.
NavStar will announce the booth location to the public once it has been received from the event organizers.
The company has identified several small to midsized trucking companies, and geographic areas, and will begin the process of introducing their EOBR to them prior to the MATS Show. NavStar believes its target customer base to be the smaller truck companies, with anywhere from 200 to 500 trucks, as well as the independent Owner operator that could have from 5 to 50 trucks.
About the Mid America Trucking Show (MATS): The Mid-America Trucking Show (www.truckingshow.com) began in the early 1970's, when a private management group was formed by Paul K. Young, to create the largest and most diversified trucking show in the United States of America. The first Mid-America Trucking Show was held in 1972 with 83 Exhibitors and 4000 visitors in attendance. The show occupied a portion of the West Wing of the original Kentucky Fair and Exposition Center. Today the show hosts over 1000 Exhibitors and 70,000 visitors in attendance.
About NavStar Technologies, Inc. NavStar (www.navstarinc.com)
is focused on the creation of products and services that provide
tracking and monitoring of vehicles and high value cargo, equipment,
and other valuable and personal assets.
SOURCE: NavStar Technologies, Inc.