Old Dominion Freight Line Launches New Marketing

Campaign, 75th Anniversary Tour
CONTACT: Chip Overbey
VP of National Accounts, Marketing & Education

THOMASVILLE, N.C. (November 17, 2008) – Old Dominion Freight Line Inc., kicked off its 75th anniversary celebration at this year’s National Industrial Transportation League (NITL) Annual Meeting and TransComp Exhibition in Fort Lauderdale Nov. 14-19. Old Dominion is launching its new “Promises” marketing campaign and its 75th Anniversary Tour, a 27-city road tour featuring a customized truck with interactive displays outlining the company’s history.

Old Dominion’s new Promises campaign was crafted by Raleigh, N.C.-based integrated marketing communications agency RBW to emphasize the company’s commitment to its customers. The new tagline, “Helping the world keep promises,” was validated by an internal survey where thousands of employees agreed that Old Dominion delivers excellent, dependable service and keeps its promises to customers as well as independent research obtained through an industry study where customers also agreed that Old Dominion delivers on its commitments. Old Dominion promises customers the power of one source to meet all their needs. Its single-company structure allows Old Dominion to excel on all levels of customer service and ensures that its employees share that same dedication.

“The Promises campaign emphasizes our focus on the human, emotional, relationship-driven aspect of the business,” said Executive Chairman of the Board Earl Congdon. “At Old Dominion, we believe the world runs on promises, and no transportation company is better suited or skilled to keep those promises than we are.”

Old Dominion will be on the road for its 75th anniversary to present a nationwide road tour of its past, present and future. The tour, which began at Old Dominion’s Miami Service Center November 16, includes a customized rolling museum with a complete breakdown of Old Dominion’s history through the years. The 75th Anniversary Tour Rig is a 38-ton, hydraulic-enabled, one-of-a-kind 2009 Freightliner® DD-15™ Cascadia.

Old Dominion’s exhibit at NITL booth #1621 outlines how the company has gone from a one-run shop to an international LTL freight company in just three generations.

Old Dominion Freight Line, Inc. is a leading less-than-truckload (LTL) super regional carrier. The company’s revenue increased 14.5 percent to $415.9 million for the third quarter of 2008 from $363.3 million for the third quarter of 2007. Through its non-union work force and four operating groups, OD•Domestic, OD•Expedited, OD•Global and OD•Technology, Old Dominion offers an array of innovative products and services and provides complete nationwide coverage within the Northeast, Southeast, Midwest, Central States, Gulf States and West regions of the country and international services around the globe.